| Title | Give a Heart for a Heart Safer City |
| Brief | To draw attention to the problem and make people aware of the crucial distance of 6 minutes, we created Team Heart Safety – a team of runners wearing interactive shirts that display the distance to the nearest AED in real time. Since marathons cross entire cities, we took the route of the Eindhoven Marathon in Philip’s hometown and plotted every AED in the city on it.The interactive shirts turn green when our runners are in a heart safe neighborhood and red when an AED is not available within 6 minutes. Each shirt has a built-in screen made of 850 individually addressable LED’s. The shirt uses GPS to know its own geolocation and a python computer to calculate retrieval times to all known AED locations in the city. The distance to the nearest AED is always displayed on the shirt. |
| Agency |
Ogilvy Social.Lab Netherlands
|
| Campaign |
Give a Heart for a Heart Safer City
|
| Advertiser |
Philips
|
| Brand |
Philips AED
|
| Posted | January 2021 |
| Business Sector | Institutional/Public Interest/Non-Profit Org.
|
| Story | Philips is a world leader in health tech, including medical appliances that help save lives in case of cardiac arrest. Every week in The Netherlands, 300 people suffer cardiac arrest. 70% of this takes place outside the hospital. Having an AED within 6 minutes’ reach can mean the difference between life and death. Working with the Heart Foundation, data told us that in the Netherlands there aren’t nearly enough AED’s to meet this crucial requirement. So how could we bring this cause to light in a meaningful way and help Philips achieve its mission of making cities heart safer for everyone? |
| Media Type |
Digital
|
| Chief Creative Officer |
Tolga Buyukdoganay
|
| Creative Director |
Joris Tol
|
| Creative Director |
Gijs Sluijters
|
| Account Manager |
Pauline Landa
|
| Account Manager |
Myrte de Jonge
|
| Production |
Bandit Amsterdam
|
| Music Company / Composer |
Massive Music
|
| Special Effects / VFX |
Spook FM
|
| Brand Manager |
Sandra van Espen
|