Title | It starts with a box |
Agency | St. Luke’s Communications |
Campaign | It starts with a box |
Advertiser | Very |
Brand | Very |
Date of First Broadcast/Publication | 2019 / 3 |
Business Sector | Home Appliances, Furniture & Gardening |
Philosophy | The famous Very square logo once again takes centre stage at the heart of a new ad campaign for the online brand; inspired by how many of life’s milestones are marked with boxes – from posting a vote to the presentation of an engagement ring. The new 30-second ad for Very, created by St Luke’s, brings the ‘It starts with a box’ proposition to life by showing a sequence of stories where a box is the main focus, representing possibilities large and small. We see a man moving his first box into a completely empty house; a father and his small daughter joyfully playing make-believe driving in a cardboard box car; a budding romance between two pupils overseeing the ballot boxes at a school election; eventually arriving back at the man moving house – where we discover that not only is the lounge now full of boxes, but that he is joined by his heavily pregnant partner. The film finishes with a play on Very’s logo by showing a pink box which then spins to transform into the traditional pink square. It breaks on 9 March on television, video-on-demand services and social media. |
Media Type | Television |
Length | |
Production Company | Outsider |
Edit Company | Final Cut |
Post Production Company | Electric Theatre Collective |
Copywriter | Hannah Williamson |
Art Director | Joanne Boyle |
Planner | Lydia Jones |
Producer | Jenny Busby |
Chief Creative Officer | Alan Young |
Creative Partner | Julian Vizard |
Business Director | Laura Harris |
Account Director | Emily Gill-Heginbotham |
Media Agency | Vizeum |
Director | Chris Balmond |
Director of Photography (DOP) | Will Bex |
Producer | Paul McPadden |
Editor | Suzy Davis |
Post Production | Yourick Van Impe |
Music Company | Theodore |
Music Supervision | David Bass |
Sound Company | Jungle |
Sound Engineer | Ben Leeves @ Jungle |