| Title | Don't play with death |
| Agency | LG2 |
| Campaign | Don't play with death |
| Advertiser | Lifesaving Society |
| Brand | La Société de sauvetage |
| Posted | June 2024 |
| Business Sector | Charities, Foundations, Volunteers |
| Story | To mark the start of Safe Boating Awareness Week, the Quebec division of the Lifesaving Society has yet again teamed up with creative agency LG2 to launch a groundbreaking awareness campaign. The initiative, which highlights the dangers of not wearing a personal flotation device (PFD), features a boater playing with death, set to upbeat music. Deployed on television and social media, the 30-second spot underscores both the absurdity and the risks of going out on the water without a PFD. |
| Media Type | Digital |
| Length | |
| Executive Creative Direction | Geneviève Langlois |
| Creative Director | Frédéric Tremblay |
| Art Director | Gabrielle Turcotte |
| Client Supervisor | Carl Milette |
| Agency Producer | Lina Piché |
| Agency Producer | Valéry Lewis |
| Production Company | Gorditos |
| Production | Véronique Poulin |
| Direction | Nicolas Monette |
| Director of Photography (DOP) | Jean-François Lord |
| Post Production | Shed |
| Sound | Circonflex |
| Engineering | Circonflex |
| Copywriting | Christian O’Brien |
More Work
SEE ALLProche de la mort
- BRAND:
- Société de sauvetage
- AGENCY:
- LG2
L'Assemblée
- BRAND:
- Les Producteurs de lait du Québec
- AGENCY:
- LG2
Lait
- BRAND:
- Les Producteurs de lait du Québec
- AGENCY:
- LG2