Laungston Costa
Agency Producer at Boutique Agency Network
Sri Lanka
TitleViridu Alert
Agency
Campaign Viridu Alert
Advertiser Women In Need
Brand Women In Need
Date of First Broadcast/Publication 2018 / 10
Business Sector Institutional/Public Interest/Non-Profit Org.
Philosophy To address the growing sexual harassment in public transport, WIN created an app '2six4' that helps women contact their friends and the police with just a click. To create awareness about the app and fight sexual harassment, we found the solution inside the public transport itself - ‘Viridu Alert’. We collaborated with a famous local Viridu singer, Suranga Kavee and created a song that carried a strong message for predators lurking in buses and trains. It also encouraged bystanders to come forward and help. During their performance, Suranga and his pupils informed passengers about the '2six4' app that women can use in an emergency situation. For a change, Viridu Singers performed not just to earn a living but also for a good cause. Using Viridu as a medium we spread awareness about the issue and also gave people a solution in the form of an app, at their fingertips.
Media Type Case Study
Length
Managing Director
Creative Chairperson
Art Director
ACD
ACD
Agency Producer
Viridu Singer
Creative
Sinhala Writer
Planner
Account Executive
Final Artist
Art Director
Idea Creation

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