| Title | Rescues to the rescue |
| Agency | FCB London |
| Campaign | Rescues to the rescue |
| Advertiser | Battersea Dogs and Cats Home |
| Brand | Battersea Dogs and Cats Home |
| Posted | November 2020 |
| Business Sector | Animal Rights/Safety/Adoption |
| Story | The aim of the campaign is to transform the way society views rescues, address the misconceptions and bust the myths associated with breed and age, and shift perceptions to reframe the category and stem declining rehoming numbers. With only 25% of dog and cat owners going on to rehome a rescue pet despite 63% of people saying they are likely to rehome from a rescue, the ‘Rescue Is Our Favourite Breed’ campaign continues to challenge the barriers to adoption. The film aims to drive visibility and reach during the lockdown period to put Battersea and rescue front of mind and support fundraising activity. The content was created by Battersea’s online community and shows a wide variety of ages and breeds, presenting all rescue dogs and cats in a desirable light and bursting with personality. |
| Media Type | Digital |
| Length | |
| Producer | Hanna Davis |
| Executive Director | Geraldine Ridgway |
| Production Company | Fuel |
| Associate Creative Director | Jessica Giles |
| Associate Creative Director | Austin Hamilton |
| Chief Creative Officer | Owen Lee |
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