Philosophy | VW’s commercial vehicles work 24/7, 365days a year. Almost. When the December holidays approach and people down tools, awareness, sales and sentiment goes down with it. We needed to show that these vehicles not only work hard, but play hard to. Introducing #VWDezemba. An Advent(ure) Calendar that rewarded South Africa with daily experiences that showed the versality of the vehicles. Supported by a team of influencers that represented the different offerings of the range, we launched a social-driven competition during the month of “Dezemba”, with a series of uniquely South African animated stories that show there’s more to VW Commercial Vehicles than work. Staying true to the brand’s DNA, even its holiday campaign worked hard, achieving all its KPIs and more: +63% Sales compared to same time last year 100% + Brand Sentiment 7000min spent on site page. |