Designer
at
Carioca Studio
| Title | Nothing beats the original |
| Agency | McCann Prague |
| Campaign | Nothing beats the original |
| Advertiser | Asahi Europe & International |
| Brand | Pilsner Urquell |
| Date of First Broadcast/Publication | 2021 / 4 |
| Business Sector | Alcoholic |
| Story | Every great thing has imitators. Of course, each imitator may have qualities of its own, but it can never be compared to the original – a truth whether a great artist, a great musician or a great beer. That is the heart of the Pilsner Urquell story: a new global communication concept to point out the superiority of originals by connecting the art of music with the art of brewing beer. The brand started with this concept last year and has now extended it by using Robbie Williams, an original and iconic rock star, showing him performing live in concert – followed by the original Czech beer’s credentials. |
| Media Type | Television |
| Length | |
| Creative Director | Tony Durston |
| Account Director | Roman Hula |
| Art Director | Jiří Horut |
| Copywriter | `tpán Benyovszký |
| Account Manager | JindYich Kaplan |
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