Terre des femmes 40 Years Campaign - "Born Equal – The X Chromosome"

TBWA\Switzerland AG

TBWA\Switzerland AG Zurich, Switzerland

1768

Title	Born Equal – The X Chromosome
Agency	TBWA\Switzerland AG
Campaign	Born Equal – The X Chromosome
Advertiser	Terre des femmes
Brand	Terre des femmes 40 Years Campaign
Posted	November 2021
Business Sector	Institutional/Public Interest/Non-Profit Org.
Story	It's a microscopic chromosome that decides the sex of a child months before birth. And thus, absurdly, also how much it will earn and how high it's chances are of ending up in a violent partnership, being married underage or being raped. In occation to their 40th anniversary, the women's rights organization TERRE DES FEMMES Germany is drawing attention to this frightening fact in a nationwide awareness campaign under the hashtag #bornequal.
Problem	Terre des Femmes is celebrating its 40th anniversary in 2021.
Media Type	Television & Cinema
Executive Creative Director	Manuel Wenzel
Account Director	Nadja Stickl
Creative Director	Angelo Sciullo
Art Director	Isabelle Benz
Art Director	Junior Art Director
Copywriter	Lisa Bolte
Production Company	Artbox Amsterdam
Director	Jurg Neve
Executive Producer	Geert Jansen
Design	Jurg Neve
Design	Marcus Driessen
Animation/3D	Jurg Neve
Animation/3D	Kees Sparnaaij
Music	MOKOH Music GmbH
Audio Production	MOKOH Music GmbH