Story | Ikea’s new ‘Lagom Collection’ features a range of ‘products’ that don’t cost a thing. From upcycling empty jars to repurposing tins and making your own trellis, the collection features a series of inspirational ideas and tips to help people live more sustainably. Inspired by the Lagom philosophy, which means ‘using just the right amount to live’, the collection demonstrates how simple changes can give pre-owned products a new lease of life and help people to live more Lagom. An integrated campaign, which includes email and social elements, launches the collection. |