Title | Street-vet |
Agency | McCann Paris |
Campaign | Street-vet |
Advertiser | Nestlé Purina PetCare |
Brand | Purina |
Posted | June 2019 |
Business Sector | Pet Food, Pet Care Products & Services |
Story | Purina wanted to remind dog owners to regularly check their pets’ health. So dogs’ natural behavior was turned into a health test. Introducing Purina Street-Vet, the first digital billboard that collects and analyses dog urine. Pheromones encouraged the dogs to pee on the billboard, and if a disease was detected, Purina Street-Vet suggested a specific product from the Purina ProPlan line, clinically designed to prevent illness. Owners could download the results and take them to the vet. |
Media Type | Case Study |
Length | |
Production Company | CRAFT |
Executive Creative Director | Riccardo Fregoso |
President | Riccardo Fregoso |
Executive Creative Director | Julien Chiapolini |
Creative Director | Cédric Astrella |
Creative Director | Sébastien Boutebel |
Art Director | Philippe Puech |
Art Director | Lauren Haberfield |
Art Director | Adriana Luzzatto |
Copywriter | Clément Le Bars |
Chief Executive Officer (CEO) | Bruno Tallent |
Business Leader | Cédric Vanhoutte |
Deputy General Manager in charge of Strategy | Erik Bertin |
Strategic Planner | Caitlin Bishop |
Motion Design Lead | Valentin Audubon |
Motion Designer | Karim Victorin |
Motion Designer | Valentin Audubon |
Director | Jefferson Lellouche |
Head of Production | Yannis Cullaz |
Agency TV Producer | Arnaud Lemens |
Agency TV Producer | Yaël Guetta |
Post-production Producer | Caroline de Genis |
Assistant Producer | Juliette Paille |
Assistant Producer | Charlotte Goguet |
Sound Producer | Isabelle Créchet |
Director | Mario Schinitakis |
Executive Producer | Jean-François Bourrel |
Line Producer | Maud Folléa |
Production Company | Digital District |
Post-production Producer | Didier Le Fouet |
Sound Production | The Hot Line |
Sound Producer | Aline Bernard |
Sound Engineer | Adrien Le Blond |