Title | 2breakthesilence |
Agency | WE |
Campaign | 2breakthesilence |
Advertiser | Fala Mulher |
Brand | Fala Mulher |
Posted | November 2021 |
Business Sector | Charities, Foundations, Volunteers |
Philosophy | A woman is assaulted every 2 minutes. That means 720 victims per day in Brazil. A statistic which became an insight to create a 2 minute film with 720 different women. An undertaking which made even greater impact through its original score. We invited a musician to watch the campaign film and to put herself in the place of the assaulted women. Translating their pain through her cello, in a single take which combined diverse techniques. All aggression is a negative sensory experience. And it was through sound that we placed the audience inside each scene of the film. 2breakthesilence. Silence kills the victims of violence. Because of this, music needs to go where words cannot reach. |
Media Type | Digital |
Length | |
Creative Director | Armando Araujo |
Associate Creative Director | Thiago Gueler |
Associate Creative Director | Glauber Dorotheu |
Head of Production | Alessandra Salles |
Production Company | Santeria |
Director | Rafa Damy |
Sound Design Company | CANJA Audio Culture |
Sound Designer | Lucas Sfair |
Sound Designer | Eduardo Karas |
Sound Designer | Filipe Resende |
Sound Designer | Levi Mynssen |
Sound Designer | Diego Zorrilla |
Sound Designer | Leonardo Lima |
Sound Engineer | Lucas Sfair |
Sound Engineer | Eduardo Karas |
Sound Engineer | Filipe Resende |
Sound Engineer | Levi Mynssen |
Sound Engineer | Diego Zorrilla |
Sound Engineer | Leonardo Lima |
Music Executive Producer | Lucas Sfair |
Music Executive Producer | Eduardo Karas |
Music Executive Producer | Filipe Resende |
Music Producer | Levi Mynssen |
Music Producer | Diego Zorrilla |
Music Producer | Leonardo Lima |
Music Arranger | Noélle Bonacin |
Music Arranger | Diego Zorrilla |
Music Arranger | Levi Mynssen |
Music Composer | Noélle Bonacin |