Title | Coming Out |
Agency | TAXI Toronto |
Campaign | Coming Out |
Advertiser | Egale |
Brand | Egale Canada Human Rights Trust |
Date of First Broadcast/Publication | 2020 / 6 |
Business Sector | Human Rights |
Tagline | Coming out should be safe for everyone. |
Story | Coming out can be difficult and complicated, and it’s not something most cis-gendered, heterosexual people have insight into. According to a recent study from Egale Canada, over 80% of LGBTQ+ individuals have felt distress related to their sexual orientation or gender identity, and 54% haven’t come out to their colleagues for fear of being rejected or bullied. To bring attention to this issue, Egale and creative agency TAXI Toronto produced a film made entirely of user submitted footage. While the film looks like it’s about the challenges of the Covid-19 pandemic, it’s actually highlighting the emotional struggles we’ve all had during quarantine in order to show a parallel with the much more challenging isolation LGBTQ+ people go through when they can’t come out as who they are. |
Media Type | Web Film |
Length | |
Executive Creative Director | Alexis Bronstorph |
Executive Creative Director | Kelsey Horne |
Creative Director | Allen Kwong |
Copywriter | Austin Parkin |
Art Director | Listya Nindita |
Executive Agency Producer | Cherie O'Connor |
Strategy Director | Aurora Stewart de Peña |
Account Director | Sara Spears |
Editor | Izzy Ehrlich |
Music Composer | Grayson Mathews |
Colorist | Eric Whipp |
Post Production | Fort York |