Title | Tiny Globe |
Agency | Deloitte Digital |
Campaign | Mini Impact Kitchen |
Advertiser | Impossible Foods |
Brand | Impossible Foods |
Posted | April 2023 |
Business Sector | Food |
Story | On Earth Day, April 22, Impossible Foods is launching the “Mini Impact Kitchen” campaign flexing the brand’s mini carbon footprint compared to animal meat production. Through this “mini” campaign, Impossible Foods is placing meat from plants at the forefront and making consumers conscious of how their food choices impact the planet. As an Impossible Burger generates 91% less emissions than a beef burger, the campaign is set to encourage consumers to shrink their emissions by creating mini Impossible recipes to showcase the tiny environmental impact that Impossible products have compared to animal meat. Because small actions, done widely, can add up to big changes for the planet. |
Media Type | Digital |
Length | |
Executive Creative Director | Jones Krahl |
Managing Director, Head of Engagement Management | Lauren LaValle |
Group Creative Director | Bevan Mahaney |
Creative Director | Angela Williams |
Senior Media Strategist | Ben Shapiro |
Managing Director, Head of Social and Influencer | Kenny Gold |
Executive Creative Director | Milton Correa |
Account Supervisor | Jenirae Beyer-Johnson |
Creative Director | Dima Rigby |
Copywriter | Darrien Case |
Junior Art Director | Alex Mayeri |
Cinematographer and Editor | Dewun Owusu |
Business Affairs Specialist | Stephanie Berland |
Producer | Emerson DeBasio |
Design Director | Kirsten Finkas |
Group Strategy Director, Social Innovation and Operations | Christina Kavalauskas |
Social Strategist | Angelina Truchan |
Associate Director of Strategy Influencer | Shayan Heravi |