Music composer & sound designer
at
Studio Superpose
Paris Area, France, France
| Title | Kings & Queens |
| Title (original language) | Kings & Queens (anglais) |
| Agency | m_nstr_ |
| Campaign | King & Queen |
| Advertiser | Playboy Enterprises International, Inc. |
| Brand | Playboy Fragrances |
| Business Sector | Perfumes |
| Philosophy | The idea was to reverse roles, by testing the fans' seduction skills, via an international activation based on personalized conversations. |
| Philosophy (original language) | L’idée était d’inverser les rôles en testant les capacités de séductions des fans autour d’une activation conversationnelle, personnalisée et internationale. |
| Problem | To mark the launch of the King & Queen of the Game perfume, Playboy Fragrances and MNSTR embark on a game of literal seduction with the younger generation. |
| Problem (original language) | A l'occasion du lancement des parfums King & Queen of the Game, Playboy Fragrances et MNSTR se lancent dans un jeu de séduction au sens propre comme au figuré auprès de la jeune génération. |
| Result | 6 Countries participated in this activation 120 K Interactions with the challenges 21 Million people reached |
| Result (original language) | 6 Pays ont participé à cette activation 120k Interaction sur les challenges 21 Million de personnes touchées |
| Media Type | Case Study |
| Length |