Title | Do Qatarsis at Musimundo |
Title (original language) | Hacé Qatarsis con Musimundo |
Agency | VML (formerly VMLY&R) |
Campaign | Qatarsis |
Advertiser | Musimundo |
Brand | Musimundo |
Date of First Broadcast/Publication | 2022 / 8 |
Business Sector | Drugstores, Specialty Stores |
Tagline | If you are not going to Qatar, come to Musimundo to do Qatarsis |
Philosophy | The Qatar World Cup is still a few months away, but the popular Argentinean chain of home appliances, household goods, computers and entertainment has already started to play with its campaign "Hacé Qatarsis con Musimundo" (Make Qatarsis with Musimundo). Created by VMLY&R under the concept "If you are not going to Qatar, come to Musimundo to do Qatarsis", the campaign promotes the best technology to experience the World Cup as if you were on the field. |
Media Type | Digital |
Length | |
Chief Creative Officer | Fernando Tchechenistky |
Creative Director | Julian Carrera |
Copywriter | Franco Vacchetta |
General Account Director | Mariana Iesulauro |
Account Director | Gabriel Linck |
Account Executive | Veronica Paiva |
Head of Digital | Barbara Mincioni |
Production Manager | Marcelo Fontao |
Audiovisual Producer | Gabriel Lancioni |
Production Company | Argentinacine |
Director | Alejandro Rey |
Director | Inesa Villanueva |
Post-production Producer | Aldo Ferrari |
Band | Supercharango |
Advertising Manager | Raul Ocampo |
Advertising Manager | Mariano Arancio |
Advertising Manager | Miguel Angel Giorgi |
Advertising Manager | Andrea Tolosa |
Advertising Manager | Fabricio Andreotti |