| Title | The New Chapter |
| Agency |
McCann Health
|
| Campaign |
The New Chapter
|
| Advertiser |
Actelion
|
| Brand |
Actelion
|
| Posted | November 2019 |
| Business Sector | Health & Pharmaceutical Products
|
| Story | “The New Chapter” animation illustrates a patient reclaiming her life and her story, which she once lost to PAH,Opsumit is one and only approved drug which has been proven long-term efficacy for Pulmonary arterial hypertension (PAH), a rare disease of unknown causes, characterized by high blood pressure in the lungs. PAH is known to be a fatal and incurable disease, with 4 in 10 patients dying within 7 years.Diagnosis was literally a death sentence, stripping away hope from patients to continue their life story, and physicians were powerless in the face of the disease. and back with the help of her physician and the new treatment option. It adopts a flip-book animation style to emphasize the patient’s deep emotions as she flips over her life story in her album and the emotion she feels as she reflects over each moment, finally to convey the possibilities Optimist can offer and the hope which Actelion endeavors to deliver to patients.It expresses the mission of such doctors; their drive to empower patients with hope to overcome hardships and providing support that allows patients to live a life that can triumph over PAH with their new treatment option “Opsumit”. |
| Problem | Opsumit is one and only approved drug which has been proven long-term efficacy for Pulmonary arterial hypertension (PAH), a rare disease of unknown causes, characterized by high blood pressure in the lungs. PAH is known to be a fatal and incurable disease, with 4 in 10 patients dying within 7 years.Diagnosis was literally a death sentence, stripping away hope from patients to continue their life story, and physicians were powerless in the face of the disease. |
| Media Type |
Television & Cinema
|
| Global Chief Creative Officer |
Matt Eastwood
|
| Executive Creative Director |
Shunsuke Kakinami
|
| Creative Director |
Jun Oizumi
|
| Copywriter |
Mai Kaneda
|
| Art Director |
Akira Takahashi
|
| Creative Producer |
Daisuke Ishiguro
|
| Account Manager |
Toshiaki Tachimura
|
| Director |
Shunsuke Koyama
|
| Animator |
Shunsuke Koyama
|
| Production Company Producer |
Hiroki Ishiguro
|
| Production Manager |
Shoko Taguchi
|
| Animation/3D |
Yuki Furuno
|
| Animation/3D |
Satoshi Kaneko
|
| Animation/3D |
Hisaaki Watanabe
|
| CG |
Toshiaki Iijima
|
| Retoucher |
Ren Arai
|
| Editor |
Jun Watanabe
|
| Mixer |
Taketoshi Niizuma
|
| Strategic Planner |
Takeshi Mitani
|
| Strategic Planner |
Kenta Yoshida
|
| Business Director |
Hiroyuki Baba
|