Title | Reskinning Queen Street West |
Agency | Zulu Alpha Kilo |
Campaign | Reskinning Queen Street West |
Advertiser | Consonant Skincare |
Brand | Consonant Skincare |
Date of First Broadcast/Publication | 2018 / 7 |
Business Sector | Skin Care |
Story | With 100% natural ingredients, Consonant is a skincare company doing things differently. With a new flagship location opening on Toronto’s Queen Street West, we needed to earn the attention of shoppers in one of Canada’s most vibrant retail environments. So, we looked for inspiration outside the skincare category and found it on the streets. Dry, damaged and cracked, we used the street’s textures to speak to the skincare needs Consonant’s products were designed to address. |
Media Type | Poster |
Length | |
Creative Director | Gary Watson |
Designer | Jack Curtis |
Designer | Ryan Booth |
Copywriter | Dylan Verwey |
Copywriter | Ian Dunlop |
Copywriter | Monika Leck |
Art Director | Kevin Sato |
Art Director | Kyle Winsor |
Art Director | Manali Kulkarni |
Agency Producer | Teresa Bayley |
Photographer | Shereen Mroueh |
Account Management Team | Lisa Sousa |
Account Management Team | Nadine Arsenault |
Account Management Team | Skye Gandy |
Chief Creative Officer | Zak Mroueh |
Advertising Manager | William Baker |
Advertising Manager | Kristina Breckon |
Advertising Manager | Jynessa Marczuk |
PR Agency | Rock-it Promotions |
Public Relations | Kelly MacDonald |
Public Relations | Myriam Tardif |
Print Production Company | Seamliss Graphics and Marketing |
Print production | Steve Cowan |
Studio Artist | Ashleigh O’Brien |
Studio Artist | Greg Heptinstall |
Producer / Video | Kevin Corvetti |
Producer / Video | Molly Calkins |