Maria Kuorikoski
Senior Creative Copywriter at TBWA\Helsinki
Helsinki, Finland
TitlePelicans
Agency
Campaign Climate action on ice
Advertiser Lahti Pelicans
Brand Lahti Pelicans
Date of First Broadcast/Publication 2021 / 1
Business Sector Sports Teams, Sports Events
Story The Finnish ice hockey club Lahti Pelicans sported unusual jersey numbers to celebrate their hometown Lahti for winning the title of European Green Capital 2021. New player numbers showcased important environmental facts about the city and gained special attention from the game’s sportscaster, who explained the facts to the audience during the game.
Media Type Promotion & Event
Chief Creative Officer
Account Director
Project Manager
Creative Director
Art Director
Graphic Designer
Senior Creative
Creative Content Strategist
Post Production
3D Designer
Illustrator

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