Yamaha - "I'm a HERO Program"

AID-DCC Inc. Osaka, Japan

Awards

4531

This ad is part of the ACT Responsible Collection

Brand: Yamaha
Country: Japan

Advertiser: Yamaha Music Europe GmbH

Title	I'm a HERO Program
Agency	AID-DCC Inc.
Campaign	I'm a HERO Program
Advertiser	Yamaha Music Europe GmbH
Brand	Yamaha
Date of First Broadcast/Publication	2019
Business Sector	Musical Instruments
Philosophy	In Medellín, Colombia, issues of poverty and inequality threatened to bar opportunities to children living in the city's slums. To help these children realize the strength to rise above their circumstances, musical instrument manufacturer Yamaha invented a new instrument that was resilient enough to survive in a run-down environment, and taught the children how to play the instrument over the course of 6 months. Yamaha then arranged for the children to perform the national anthem at a major football match. During the program, the children began to act and think more confidently.
Media Type	Branded Content
Length	153 seconds
Project Owner	Yosuke Fujii
Strategy Marketing Manager	Rintaro Kane
Project Manager	Minako Shintake
Project Manager	Masaki Watanabe
Brand Manager	Eriko Akao
Product Manager	Yusaku Shibuya
Creative Director	Yusuke Yamanaka
Planner	Yoshiaki Kajiyashiki
General Producer	Shuhei Hosokawa
Production manager	Ryosuke Kondo
Film Director	Kazuma Kitada
Art Director	Koji Terao
Copywriter	Tetsuji Hasegawa
Cinematographer	Tetsuro Hirano
Photographer	Keisuke Ono
Designer	Aya Ishikawa
Web Developer	Kazuki Sako
Stylist	Yamada Naoki
Offline Editor	Yusuke Wakita
Online Editor	Sei Murata
Colorist	Ben Conkey
Music Composer	Nubo
Music Composer	Ryo Harada
Sound Mixer	Erito Ayaki
Executive Producer	Diego Conejero
Production Company	Taiyo Kikaku Co., Ltd., Tokyo