Title | Ketnet Dub |
Agency | FamousGrey |
Campaign | Ketnet Dub |
Advertiser | VRT |
Brand | Ketnet Dub |
Date of First Broadcast/Publication | 2017 / 3 |
Business Sector | Mobile Telephones & tablets |
Philosophy | n Belgium, children’s reading skills are getting worse. It is proven that reading out loud helps kids to read better. But that’s not always an easy or a fun thing to do. Ketnet, the children’s TV channel that wants to make education fun, made Ketnet Dub, an app with interactive animated cartoons in which children can become the voice of one of the characters. In the app, children can choose a cartoon character based on their current reading level. The higher their reading level, the more difficult the words will be. During the cartoon, subtitles for their character will appear, and children have to read the words. Their voice is recorded and added to the video. Afterwards, the children can rewatch their movie, hear how they’ve done and send the video to their parents, friends or teacher. |
Media Type | Digital |
Market | Turkey |
Head of Client Services | Bob Madou |
Client Account Director | Griet Verbruggen |
Client Account Director | Maarten Janssens |
Client Account Director | Hanne Laureys |
PR | Liedewij Verbiest |
PR | Anne-Cécile Collignon |
PR | Liesbeth Pyck |
PR Company | Famous Relations, Groot-Bijgaarden |
Marketing Executive | Liedewij Verbiest |
Marketing Executive | Anne-Cécile Collignon |
Marketing Executive | Liesbeth Pyck |
Account Manager | Lore Debulpaep |
Business Director | Mieke Van de Gehuchte |
Executive Creative Director | Katrien Bottez |
Creative | Chiara Scherpereel |
Creative | Diederik Jeangout |
Copywriter | Joanna Ryckaert |
Head of Production | Emily Rammant |
Chief Technology Officer | Gregory Roekens |
Digital Producer | Bart Segers |
Digital Producer | Firat Sorgucu |
Digital Designer | Laurens Groven |
Digital Designer | Ken Wuytack |
App Production Company | 4129Grey Istanbul |
Illustrator | Mark Borgions |
2D Artist | Mark Borgions |
Animator | Mark Borgions |
Animator | Geertjan Tillmans |
Animator | Michélé De Feudis |
Sound Design Company | Cobra Radio Brewery, Brussels |
Sound Designer | Raf Debraekeleer |
Music Composer | Ad Cominotto |