Bilal Oztas
Creative Team at 4129Grey
Istanbul, Turkey
TitleUncover the Shame
Agency
Campaign Uncover the Shame
Advertiser Procter & Gamble
Brand Orkid
Date of First Broadcast/Publication 2019 / 10
Business Sector Sanitary Towels
Story In Turkey, sanitary pads are covered in newspapers upon purchasing becouse of period stigma. We created a new Orkid line to Show that pads, covered with paper due to period shaming, aren’t what’s shameful in our society. We picked out news of violence against women, gender inequality and discrimination in Turkey. And designed our layout with these news.
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