Title | Uncover the Shame |
Agency | 4129Grey |
Campaign | Uncover the Shame |
Advertiser | Procter & Gamble |
Brand | Orkid |
Date of First Broadcast/Publication | 2019 / 10 |
Business Sector | Sanitary Towels |
Story | In Turkey, sanitary pads are covered in newspapers upon purchasing becouse of period stigma. We created a new Orkid line to Show that pads, covered with paper due to period shaming, aren’t what’s shameful in our society. We picked out news of violence against women, gender inequality and discrimination in Turkey. And designed our layout with these news. |
Media Type | Packaging Design |
Length | |
Executive Creative Director | Alemsah Ozturk |
Production Company | Videojenik |
Creative Director | Ahmet Terzioglu |
Creative Director | Seren Koroglu |
Art Director | Nevzat Emir Anarat |
Art Director | İpek Şurdum |
Art Director | İpek Şaylı |
Art Director | Buse Tatar |
Copywriter | Bilal Oztas |
Account Director | Levent Tüker |
Account Director | Esra SoruşBay |
Strategist | Merve Tohum |
Agency Producer | Gulsah Batibeki |
Agency Producer | Kasım Bektaş |
Agency Producer | Can Aran |
Print production | Yusuf Turhan |