| Title | World's Smartest Radio Spot |
| Agency | Publicis Emil |
| Campaign | World's Smartest Radio Spot |
| Advertiser | Mercedes-Benz |
| Brand | smart |
| Posted | December 2020 |
| Business Sector | Compact & Small Cars |
| Story | When it comes to radio ads, automobile sales campaigns dominate the block most of the time. Therefore, it’s not easy to get attention from the mass audience.So we decided to use the radio block in a smart and a tiny way. We made a tiny and smart radio ad that fits everywhere. Just like smart… And we parked this 0.84-second long ad between other car ads.With The World’s Smartest Radio Spot, we uniquely visualized our product promise tininess. |
| Problem | People usually can’t differ a radio spot from others or they can’t remember what those ads say at all. To make a difference and get everyone’s attention, we wanted to make a radio ad that reflects the main feature of our brand: Tinyness.Smart presents: World's Smartest Radio Spot |
| Media Type | Radio |
| Advertising Manager | Emre Kurt |
| Advertising Manager | Deniz Aysel |
| Advertising Manager | Mine Gulen Alioglu |
| Advertising Manager | Ercan Akkaya |
| Copywriter | Emre Gulver |
| Account Supervisor | Muge Yildirim |
| Account Executive | Berna Tasci |
| Content | Serra Tomurcuk |
| Community Manager | Serra Tomurcuk |
| Project Manager | Mert Yenici |
| Head of Production | Sevinç Öktem |
| Agency Producer | Hikmet Helvaci |
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