Budweiser - "BUD-Meal Slot Machine"

Serviceplan China Shanghai

Serviceplan China Shanghai Shanghai, China

1989

Brand: Budweiser
Country: Germany

Advertiser: AB Inbev

Title	BUD-Meal Slot Machine
Agency	Serviceplan China Shanghai
Campaign	BUD-Meal Slot Machine
Advertiser	AB Inbev
Brand	Budweiser
Date of First Broadcast/Publication	2020 / 9
Business Sector	Beers, Ciders, Lagers
Story	For Serviceplan Shanghai’s first campaign for Budweiser they created "BUD X Eleme Super Brand Day“, featuring a digital and physical version of the BUD-meal slot machine which enabled consumers to try out their luck in getting different BUD meal combos. In order to translate the consumer experience from online to offline, a real-life BUD-meal slot machine was launched in Hema store. Designed with interesting icons, each food combo’s name has its own social slang. In order to create a mysterious feeling and anticipation of what the consumer will get for the delivery, Serviceplan Shanghai also created a special packaging. Within 3 days of the campaign launching in China, 138,944 BUD beer combos had been sold, with a 433,515 engagement of the BUD-Meal slot machine. More than 80,000 stores listed BUD customized beer combos. The first FMCG brand hub launched on the Eleme platform, with more than 1 million consumers visiting the site and 242,153,685 exposure on social platforms.
Media Type	Case Study
Length	65 seconds
Global Executive Creative Director	Jason Romeyko
Management Director	Bernard Wong
Chief Creative Officer	Kan Wing Ho
Associate Creative Director	Yifan Wang
Associate Creative Director	Social Media Group Head
Art Director	Magical Zhao
Art Director	Jason Liu
Art Director	Charlie Wang
Copywriter	Lisa Liu
Copywriter	Cole Yao
Copywriter	Mao Shanshan
Account Planner	Moritz Sanner
Business Director	Erin Li
Account Director	Stella Shi
Account Executive	Freya Lai
Production Company	NCKCHN Design