Creative
at
Robert/Boisen & Like-minded
Copenhagen Area, Capital Region, Denmark, Denmark
| Title | Pay Up, Parents |
| Campaign | Pay Up, Parents |
| Advertiser | WWF |
| Brand | WWF, The Danish National Lottery, Danish Cancer Society, Stofa |
| Posted | July 2020 |
| Business Sector | Charities, Foundations, Volunteers |
| Philosophy | While millennials care deeply for their planet, they don’t have a lot of money to invest. To encourage them to take out WWF memberships, Christoffer Fejerskov Boas & Klara Vilshammer created Pay Up Parents - a campaign that lets millennials invoice their parents according to how much they f*cked up. The campaign speaks to millennials’ frustrations with how their parents’ generation treated the planet, while creating an opportunity to build new WWF memberships. |
| Media Type | Public Relations |
| Length | |
| Creative Director | Christoffer Fejerskov Boas |
| Creative Director | Klara Vilshammer |
More Work
SEE ALLFOMO Forever
- BRAND:
- FOMO Forever
- AGENCY:
- Robert/Boisen & Like-minded A/S