Poker - "POKER AYYY 60" (subt.)"

DDB Worldwide Colombia

DDB Worldwide Colombia Bogotá, Colombia

3485

Title	POKER AYYY 60" (subt.)
Agency	DDB Worldwide Colombia
Campaign	Poker beer natural ingredients
Advertiser	AB Inbev
Brand	Poker
Date of First Broadcast/Publication	2017 / 8
Business Sector	Beers, Ciders, Lagers
Tagline	Poker, as natural as friendship since 1929.
Story	When we are with friends in a bar, we order beer. When one of them order another think like a natural juice, the natural way of friends to answer that is saying "ayyy" and making some bullying to that person.
Philosophy	Poker is made from natural ingridients since 1929.
Problem	Some people do not drink beer because they believe is not as natural as a juice.
Result	When you are with your friends you can be natural even drinking a beer.
Media Type	Television
Length	60 seconds
Market	Peru
Soundtrack	Original
More Information	cervezapoker.com
President/CEO	Borja de la Plaza
CCO	Leo Macias
Planning VP	Jorge Becerra
Creative Director	Andrés "Lama" Restrepo
Creative Director	Juan Felipe Jaimes
Copywriter	Fredy Castro
Copywriter	Oscar López
Copywriter	Alejandro Chávez
Art Director	Camilo Gómez
Art Director	Ángela Ayalaa
Art Director	Oscar Julián Sánchez
Account Executive	Carolina Arango
Account Executive	Catalina Córdoba
Agency Producer	Sandra Martínez
Director	Camilo Matiz
Production (Agency)	Colombo Films