Title | Play By Your Own Rules! |
Agency | Y&R Brisbane |
Campaign | Play By Your Own Rules! |
Advertiser | The Lott |
Brand | Powerball |
Date of First Broadcast/Publication | 2018 / 5 |
Business Sector | Lottery & Gambling |
Philosophy | Powerball is urging Australians to play by their own rules on a new campaign for the lottery. The campaign sees people enjoying a Great Gatsby-style party, ‘The Power Ball’ where anything goes. The party-goers are all Powerball winners from different walks of life who are celebrating their win in unique ways. The campaign is running across TV, cinema, social, digital and outdoor channels |
Media Type | Television & Cinema |
Length | |
Production | Photoplay Films |
General Manager Marketing | Andrew Shepherd |
Brand Portfolio Manager | Ben Johnson |
Brand Manager | Gina Gilmore |
Chief Creative Officer | Paul Nagy |
Executive Creative Director | Brendan Greaney |
Creative | Shaun Egan |
Creative | Sam Boyd |
Creative | Chelsea Parks |
Head of Strategy | Andrew Kolb |
Client Service Director | Jo Millington |
Business Director | Lucy Flower |
Account Manager | Vanessa van Dalsen |
Producer | Ann Reilly |
Producer | Kohbe Vela |
Editor | Griffin Englander |
Digital Producer | Karolina Sikorsky |
Digital Developer | Anthony Collins |
Animator | Anthony Collins |
Retoucher | John Shard |
Finished Artist | John Shard |
Director | Lance Kelleher |
Producer | Emma Thompson |
Editor | Rohan Zerna |
Post Production | Cutting Edge |
Executive Producer | Trelise Blade |
Visual Effects | Steve Leacy |
Visual Effects | Glenn Cone |
Colourist | Justin McDonald |
Sound Design | Mike Lange |
Music | Level Two Music |
Artist | Cajo |
Track | Fancy Shoes |
Photographer | Damien Bredberg |