Title | Coverboy |
Agency | Grey New York |
Campaign | Coverboy |
Advertiser | Procter & Gamble |
Brand | Coty |
Date of First Broadcast/Publication | 2016 / 10 |
Business Sector | Cosmetics, Beauty Products & Perfumes |
Story | CoverGirl now has its first cover boy. The 17-year-old social media celebrity James Charles was introduced as the cosmetics giant’s first male ambassador. CoverGirl describes Charles as a “makeup artist and boundary breaker” and pledges he’ll be the first of what they call “boundary breaking” representatives. Charles says his role with CoverGirl includes appearing in a TV commercial for the brand. The teen is a popular beauty blogger with nearly half a million followers on Instagram and more than 70,000 subscribers on YouTube. |
Media Type | Social Media |
Length | |
Chief Creative Officer | Andreas Dahlqvist |
Creative Director | Michael Bengtsson |
Creative Director | jennifer andrews |
Creative Director | Jeannie Chung |
Designer | Emma Hsu |
Designer | Angela Kim |
Production Company | Townhouse |
Producer | Judi Nierman |
Producer | Alison Horn |
Producer | Jen Pugliese |
Producer | Jeremy Lewis |
Producer | Ed Case |
Creative Team | Seema Patel |
Creative Team | Ernesto James |
Creative Team | Jennifer Clayton |
Creative Team | Maria Vorovich |
Creative Team | Natasha Howell |
Creative Team | Diane Comstock |
Creative Team | Soyoung Kwon |
Creative Team | Danae Danta |
Creative Team | Marta Pisera |
Creative Team | Sam Woolf |
Creative Team | Tracey Richman |
Creative Team | Anna Kelce |
Creative Team | Grace Morningstar |
Executive Creative Director | Alice Ericsson |
Executive Creative Director | Marco Pupo |
Executive Creative Director | Joao Coutinho |
Media Company | ZenithOptimedia |
Photographer | Tim O'Malley |
Public Relations Expert | Marina Maher Communications, Inc. |