Title | What would the Earth say? |
Agency | VML Grey Colombia |
Campaign | Earth is Saying |
Advertiser | Greenpeace |
Brand | Greenpeace |
Date of First Broadcast/Publication | 2021 / 5 |
Business Sector | Environmental & Ecological Issues |
Tagline | Earth is saying |
Story | We gave earth its own Twitter account: @EarthIsSaying and synchronized it with satellites and environmental monitoring systems around the world. Using Machine Learning, we converted live data from floods, forest fires, record temperatures and CO2 levels, into tweets from the earth in real time tagging the ones who should take action on it. |
Media Type | Case Study |
Length | |
Chief Creative Officer | Diego Medvedocky |
Chief Creative Officer | Juan Posada |
Chief Executive Officer (CEO) | Jorge Serrano |
Executive Creative Director | Sebastián Benítez |
Creative Director | David Muñoz |
Creative Director | Diego Aguilar |
Creative Director | Álvaro Giraldo |
Creative Director | Camilo Monzon |
Copywriter | Sergio Oviedo |
Copywriter | Camila Sierra |
Copywriter | Juan David Vásquez |
Copywriter | Mario Peñalosa |
Art Director | Carlos Garcia |
Art Director | Sergio Alvarez |
Art Director | Jhonnathan Ramirez |
Account Director | Jessica Moreno |
Account Director | Camila Almonacid |