Jorge Serrano
Chief Creative Officer at VML Grey Colombia
Bogotá, Colombia
TitleWhat would the Earth say?
Agency
Campaign Earth is Saying
Advertiser Greenpeace
Brand Greenpeace
Date of First Broadcast/Publication 2021 / 5
Business Sector Environmental & Ecological Issues
Tagline Earth is saying
Story We gave earth its own Twitter account: @EarthIsSaying and synchronized it with satellites and environmental monitoring systems around the world. Using Machine Learning, we converted live data from floods, forest fires, record temperatures and CO2 levels, into tweets from the earth in real time tagging the ones who should take action on it.
Media Type Case Study
Length
Chief Creative Officer
Chief Creative Officer
Chief Executive Officer (CEO)
Executive Creative Director
Creative Director
Creative Director
Creative Director
Creative Director
Copywriter
Copywriter
Copywriter
Copywriter
Art Director
Art Director
Art Director
Account Director
Account Director

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