| Title | Don't look away |
| Campaign | Don't Look Away |
| Advertiser | Don't look away |
| Brand | Don't look away |
| Posted | November 2019 |
| Business Sector | Public Safety, Health & Hygiene |
| Tagline | The campaign to put graphic warning labels on ammunition boxes. |
| Story | This campaign was inspired by the graphic warning labels on tobacco around the world. The World Health Organisation calls the labels “the most cost-effective tool for educating smokers and non-smokers...about the health risks of tobacco use.” We believe the same approach could work to educate gun owners about the dangers associated with gun ownership. |
| Media Type | Case Study |
| Length | |
| More Information | www.graphicwarnings.com |
| Sound Design Company | Sonic Union |
| Live Video Creators | Oriel Davis-Lyons |
| Director | Simon Burrill |
| Director | Warren Paleos |
| Production Company | Method Studios |
| Special Effects / VFX | Iván Guerrero |
| Production Coordinator | Kyle Fader |
| Composition | Uros Otashevich |
| Animation/3D | Goran Ognjanovic |
| Animation/3D | Chris Devito |
| Music Composer | Gerard Andal |
| Music Composer | Kyle Andal |
| Executive Creative Director | Halle Petro |
| Sound Design Company | Rob Ballingall |
| Music Composer | Oli Chang |
| Packaging Design | Thais Mazelli |
| Live Video Creators | Gustavo Dorietto |
| Managing Director | Stuart Robinson |
| Executive Producer | Jesse Kurnit |
| Creative Director | Warren Paleos |
| Senior Producer | Bennett Lieber |
More Work
SEE ALLLife Needs Truth
- BRAND:
- The New York Times
- AGENCY:
- Droga5
Don't look away
- BRAND:
- Graphic warning
Don't look away
- BRAND:
- Graphic warning
Don't look away
- BRAND:
- Graphic warning
Don't Look Away
- BRAND:
- Graphic warning
The Instrument
- AGENCY:
- Pereira O'Dell