| Title | Youth Smoking (Board) |
| Agency | X3M Ideas |
| Campaign | Don't Burn their Future |
| Advertiser | FCCPC |
| Brand | FCCPC |
| Date of First Broadcast/Publication | 2024 / 1 |
| Business Sector | Anti-Drug/Alcohol/Tobacco Message |
| Story | The campaign idea is hinged on the strategy that the future belongs to the youths, they are the next generation of CEOs, techpreneurs, doctors, etc. However, if they start smoking early, they are very likely to cut short their ambition because of the addiction and health implications of smoking. Leading to the campaign line "Don't burn their future". Visually, we executed this by showing the future aspirations of different young people being burnt in the manner of a cigarette burning. And to grab attention and deliver the message in a way that stops the audience in their tracks we created Nigeria's first "burning billboard". |
| Media Type | Case Study |
| Length | |
| Production Agency | Xavier Lagos |
| Production Agency | MediaCom Nigeria |
| Chief Creative Officer | Steve BABAEKO |
| Executive Creative Director | Mike Miller |
| Director of Brand Management | Temitope Ayeni |
| Creative Director | Anthony Wolve |
| Deputy Creative Director | Kelechi Uduma |
| Deputy Creative Director | Oladunni Williams |
| Art Supervisor | Samuel Oluwagbemi |
| Copywriter | Misturah Owolabi |
| Art Director | Godswill Kalu |
| Art Director | Sam Olorundare |
| Editor | Oluwatosin Olanrewaju |
| Digital | Deji Balogun |
More Work
SEE ALLSleeping Beer
- BRAND:
- Backus Ice
- AGENCY:
- Ogilvy Peru
Sleeping Beer
- BRAND:
- Backus Ice
- AGENCY:
- Ogilvy Peru