Title | Bottle Shape |
Agency | Publicis Italy |
Campaign | Feel It |
Advertiser | Coca-Cola Company |
Brand | 46664/Coca-Cola |
Date of First Broadcast/Publication | 2020 / 2 |
Business Sector | Soft Drinks, Tonics |
Story | Only a logo and a title are needed to make the invisible visible. |
Philosophy | Very few shapes in the world are as recognizable as the Coca Cola bottle: so iconic that our brain needs very little clue to feel it. And to desire it. Once again Coca-Cola adds a chapter to the tradition of ads that play with its iconicity. |
Media Type | Poster |
Worldwide Chief Creative Officer | Bruno Bertelli |
Chief Creative Officer | Cristiana Boccassini |
Executive Creative Director | Davide Boscacci |
Associate Creative Director | Stefano Zanoni |
Copywriter | Stefano Zanoni |
Creative Supervisor | Roberto Ardigò |
Art Director | Roberto Ardigò |
Client Supervisor | Lorenza Montorfano |
Client Services Director | Benedetta Virga |
Group Account Director | Mirjana Slavkovic |
Account Supervisor | Alberto De Simone |
Art Buyer | Caterina Collesano |
Post Production | B612 |