| Title | Make It Yours |
| Agency | Leo Burnett |
| Campaign | Make It Yours |
| Advertiser | McDonald's |
| Brand | McDonald's |
| Posted | June 2024 |
| Business Sector | Restaurants & Fast Food |
| Story | McDonald’s and Leo Burnett UK have collaborated with 16-24 year-olds to create a campaign that celebrates the brand’s authentic role in British youth culture. It showcases the unique way young adults have naturally taken ownership of the brand and celebrates the many ways they have made an invite to McDonald’s all their own. As well as working with an ongoing collaborative panel of 16-24 year-olds, McDonald’s has been connecting with youth workers and youth projects across the country to provide access to welcoming and safe spaces. The key finding: young adults from across the nation see McDonald’s as one of the only public places they can really take ownership of. The resulting campaign shows no food, no restaurants, and never even mentions McDonald’s by name, instead focusing on the insight that young adults own the invite to McDonald’s by creating their own personal nicknames for the brand. The work spans TV, OOH and social executions. |
| Media Type | Television |
| Length | |
| Editing Company | Trim Editing |
| Chief Creative Officer | Mark Elwood |
| Executive Creative Director | Andrew Long |
| Executive Creative Director | James Millers |
| Creative Director of Design | Dave Allen |
| Designer | Danny Flint |
| Social Strategist | Benjamin Obadia |
| Head of Account Management | Steph Bates |
| Account Director | Charlotte Crawley |
| Account Manager | Jan Nikawala |
| Account Executive | Dom Thomas |
| Chief Production Officer | Emily Marr |
| Agency Producer | Peter Williams |
| Managing Director | Jean Mougin |
| EP | Jean Mougin |
| Managing Director | Guy Rolfe |
| EP | Guy Rolfe |
| Head of Production | Beatrice Warren |
| Producer | Luke Plaister |
| Production Manager | Marian Mikhail |
| Director of Photography (DOP) | Albert Salas |
| Production Designer | James Hatt |
| Casting | Road Casting |
| Editor | Tom Lindsay |
| Special Effects / VFX | Black Kite Studios |
| VFX Lead | Matthew Hutchins |
| Design | Paul Mackay |
| Design | Diogo Gil |
| VFX Producer | Holly Tidwell |
| VFX Producer | Hannah Ruddleston |
| Audio Post | Factory |
| Sound Designer | Jack Hallett |
| Music Supervision | Sharpa Films |
| Creative Team | Jas Nandoo |
| Creative Team | Georgette Fischer |
| Studio Director | Richard Pettiford |
| Motion Design Lead | Carmen Perez Jimenez |
| Lead Project Manager | Alex Dougan |
| Chief Strategy Officer | Tom Sussman |
| Assistant Agency Producer | Sara Gill |
| Costume | Verity May Lane |
| Editing Producer | Pia Ebrill |
| Colorist | George K |
| Special Effects / VFX | Itay Greenberg |
| Special Effects / VFX | Guy Penwill |
| Mix Producer | Ciara Wakley |
| Music Supervisor/Producer | Paul Goodban |
| Music Supervisor/Producer | Sharan Gill |
| Content Production Director | Yiani Andrikidis |
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