Khaled Ibrahim
Creative Director at Grey Group Argentina
Buenos Aires, Argentina
TitleSpace Beans 1
Agency
Campaign Space Beans
Advertiser Boon Coffee
Brand Boon Coffee
Date of First Broadcast/Publication 2023 / 3
Business Sector Coffee, Tea, Chocolate Drinks, Breakfast Drinks
Tagline Explore New Grounds
Story The concept was inspired by the UAE's remarkable achievements in space exploration, highlighting the interplay between new coffee varieties and unexplored planetary surfaces. Grey partnered with a coffee stylist, and a photographer in Spain to create these unique visuals. Together, they generated a plethora of stunning images of the cosmos that beautifully capture the essence of space exBoon coffee stores, a renowned home-grown UAE brand, has launched its new campaignploration.
Media Type Print
Executive Creative Director
Associate Creative Director
Art Director
Art Director
Copywriter
Designer
Account Manager
Photographer
Advertising Manager

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