| Title | Change Your Life In An Hour |
| Agency | Rufus Leonard |
| Campaign | Change Your Life In An Hour |
| Advertiser | Scottish Widows |
| Brand | Scottish Widows |
| Date of First Broadcast/Publication | 2016 / 9 |
| Business Sector | Insurance |
| Philosophy | Rufus Leonard, the independent creative agency, is launching this year’s integrated campaign for Scottish Widows aiming to demystify the pension planning process for consumers. Launching this week, to tie in with Pension Awareness Day on 15 September, the campaign uses Scottish Widows' 'Change Your Life In An Hour' messaging to target 35-44 year-olds who want to save money for their future but find the process challenging. Research from Scottish Widows' 2016 Retirement Report [link: http://www.scottishwidows.co.uk/extranet/working/about/reports/pension-report] shows that 47% of 30 to 50-year-olds are not saving adequately for their retirement. This age group thinks pensions are important, but find them too daunting and complex. The campaign features the Scottish Widow and will run across OOH, digital, social platforms and YouTube, in addition to being communicated to the Scottish Widows customer database. |
| Media Type | |
| Creative Director | James Wilson |
| Designer | Rebecca Neal |
| Copywriter | Victoria Crump |
| Account Director | Rachel Booth |
| Account Manager | Faye Darcy |
| Strategy | Laurence Parkes |
| Strategy | Rebecca Faulkner |