DFS - "Welcome in Spring"

krow Communications

krow Communications London, United Kingdom

6322

Title	Welcome in Spring
Agency	krow Communications
Campaign	Welcome in Spring
Advertiser	DFS
Brand	DFS
Date of First Broadcast/Publication	2019 / 3
Business Sector	Home Furniture
Story	The commercial, ‘Welcome in Spring’, continues the series of DFS ads to feature Aardman-designed characters and celebrates the feeling of renewal provided by the first day of spring while emphasising the comfort provided by DFS sofas. It shows an entire street burst into life as spring arrives, with the choreographed, musical-style action triggered by a dust sheet being whipped off a DFS Spring Collection sofa that’s in the middle of a newly decorated room. In time with the music, Georgie Fame’s ‘Let the Sunshine In’, the action spreads down the entire street as windows are flung open and spring is welcomed in. The film ends with the line “Making everyday more comfortable.”
Media Type	Television
Length	30 seconds
Soundtrack	Georgie Fame - ‘Let the Sunshine In'
Sound Design Company	Jungle Studios
Art Director	Jo Jephcott
Copywriter	Gemma Galvin
Creative Director	Jon Mitchell
Creative Director	Darryl George
Business Director	Sarah Keates
Agency Producer	Emma Rookledge
Director	Magdalena Osinska
Production Company	Aardman
Producer	Nick Miller
Editor	Dan Pask
Editor	Dan Hembery
Post Production	Aardman
Sound Design Company	Aardman
Director of Photography (DOP)	Simon Jacobs
Music Research	Theodore music
Media Buy	MediaCom