Title | Flatmates |
Agency | Publicis Italy |
Campaign | Flatmates |
Advertiser | Barilla |
Brand | Barilla Pesto |
Date of First Broadcast/Publication | 2022 / 4 |
Business Sector | Soups, Stuffing, Cooked Sauces |
Tagline | Barilla. A Sign of Love |
Story | The new commercial celebrates Pesto as "the taste everyone loves" through stories of sharing and caring, in which opposing personalities overcome their differences when Pesto Barilla is served on the table. Because of its creaminess, tasty flavor and top-quality ingredients, Pesto is a gesture of thoughtfulness and attention to each guest, but also a sign of love for our planet, because it includes, among its ingredients, basil from sustainable agriculture and processed with a delicate method, synonymous with attention, care and skill. |
Media Type | Television |
Length | |
Soundtrack | CHE COSSÉ L’AMOR |
Global Chief Creative Officer | Bruno Bertelli |
Chief Creative Officer | Cristiana Boccassini |
Chief Creative Officer | Mihnea Gheorghiu |
Global Executive Creative Director | Riccardo Fregoso |
Associate Creative Director | Stefano Zanoni |
Copywriter | Stefano Zanoni |
Creative Supervisor | Roberto Ardigò |
Art Director | Roberto Ardigò |
Art Director | Andrea Raia |
Copywriter | Matteo Gatto |
Digital Art Director | Thomas Aito |
Digital Copywriter | Margherita Teodori |
Chief Strategy Officer | Bela Ziemann |
Chief Strategy Officer | Niccolò Rigo |
Strategy Director | Monica Radulescu |
Senior Digital Strategist | Margherita Tuvo |
General Manager | David Pagnoni |
Groupe Client Service Director | Federica Papetti |
Account Director | Mirjana Slavkovic |
Account Supervisor | Roberta Di Ponzio |
Social Media Manager | Nicolò Russo |
Agency TV Producer | Antonella Capella |
Art Buyer | Caterina Collesano |
Art Buyer | Naomi Stucchi |
Production Company | BRW FILMLAND |
Director | Abbie Stephens |
Director of Photography (DOP) | Jaime Feliu Torres |
Executive Producer | Luca Orlando |
Head of Production | Claudio Cicoli |
Line Producer | Giulia Buffa |
Wardrobe / Stylist | Buki Ebiesuwa |
Set Designer | Laura Sabat |
Food Stylist | Francesca Alberoni |
Post Production Supervisor | Nicola Scarpinato |
Editor | Ben Corfield |
Editor | Stuart Greenwald |
Editing Company | Stitch |
Flame Artist | Davide Maccagni |
Colorist | Julien Alary |