| Title | U.S.A. |
| Agency | MullenLowe SSP3 Colombia |
| Campaign | Invisible Women |
| Advertiser | El Tiempo |
| Brand | El Tiempo |
| Date of First Broadcast/Publication | 2018 / 2 |
| Business Sector | Newspapers, Magazines, Books |
| Tagline | The problem is not seeing the problem |
| Story | The struggle for gender equality is an issue that is becoming increasingly important in the world thanks to many organizations in the world.As a result of this daily effort, more women occupy important positions of power around the world.But still, it's not enough. Because for gender equality to really exist we need more women making important decisions.That is why we are not going to celebrate equality, we are going to show the inequality, which still exists and we can not stop seeing. |
| Media Type | Poster |
| Creative Director | Juan Pablo Maldonado |
| Creative Director | Camilo Jiménez |
| Copywriter | Jorge Pinto |
| Copywriter | Paola Falero |
| Art Director | Camilo Jiménez |
| Agency Producer | Diego Aguilera |
| Chief Creative Officer | Carlos Andrés Rodríguez |
| Chairman | Francisco Samper |
| Chief Operating Officer (COO) | Juan Pablo García |
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