| Title | Crash Radio_Case_Study |
| Agency | Cheil Hong Kong |
| Campaign | AA Crash Radio |
| Advertiser | Hong Kong Automobile Association |
| Brand | Hong Kong Automobile Association |
| Date of First Broadcast/Publication | 2016 / 4 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Tagline | Starting a live "crash" to get everyone's attention |
| Media Type | Case Study |
| Executive Creative Director | Paul Chan |
| Executive Creative Director | Shi Ping Ong |
| Creative Director | Wilson Ang |
| Creative Director | Timothy Li |
| Copywriter | Paul Chan |
| Copywriter | Wilson Ang |
| Art Director | Shi Ping Ong |
| Art Director | Timothy Li |
More Work
SEE ALLQUEST FOR DYSLEXIA
- BRAND:
- Samsung Mobile
- AGENCY:
- Cheil Hong Kong
BACK2LIFE
- BRAND:
- Samsung
- AGENCY:
- Cheil China
BACK2LIFE 3
- BRAND:
- Samsung
- AGENCY:
- Cheil China
BACK2LIFE 2
- BRAND:
- Samsung
- AGENCY:
- Cheil China
BACK2LIFE
- BRAND:
- Samsung
- AGENCY:
- Cheil China
Crash Radio
- BRAND:
- Hong Kong Automobile Association
- AGENCY:
- Cheil Hong Kong