Title | Parking |
Agency | J. Walter Thompson Italia spa |
Campaign | Don't drink and drive - Heineken |
Advertiser | Heineken |
Brand | Heineken |
Date of First Broadcast/Publication | 2007 / 4 |
Product | Conscious Consumption Of The Heineken Beer |
Business Sector | Beverages |
Tagline | If you drink and drive you are a danger to others |
Story | After drinking Heinekens in a bar, a guy gets on a car transporter: all the cars contain people. "If you drink and drive you are a danger to others too." |
Media Type | Television |
Length | |
Market | Italy |
Copywriter | Bruno Bertelli |
Art Director | Cristiana Boccassini |
Production Company Producer | Ada Bonvini |
Executive Creative Director | Pietro Maestri |
Agency Producer | Mellano Massimo |
Director | Dave Merhar |
Director of Photography (DOP) | Curtis Wehr |
Heineken Manager Director | Gianluca Di Tondo |
Client Director | Stefania Savona |
Production Company | Film Master |
Associate Creative Director | Bruno Bertelli |