| Title | Sydney Opera House: #comeonin |
| Agency | DDB Sydney |
| Campaign | Sydney Opera House: #comeonin |
| Advertiser | The Sydney Opera House |
| Brand | The Sydney Opera House |
| Date of First Broadcast/Publication | 2016 / 4 |
| Business Sector | Museums & Monuments |
| Story | The Sydney Opera House is Australia’s most Instagrammed icon. But only 1% who take a photo ever go inside. So we turned photos into real-time invitations. Custom software using computer vision and geo-location helped us find photos of the iconic sails on Instagram. An on-site response team filmed and posted personalised video invites in real-time inviting users to #comeonin for unique experiences. Hundreds of photos were turned into private wardrobe tours, sound checks, acrobatic lessons and more, leading to over 5 million people seeing a new side to the Sydney Opera House, the inside. |
| Media Type | Digital |
| Length | |
| Chief Creative Officer | Toby Talbot |
| Creative Partner | Peter Galmes |
| Director of Creative Technology | Shaun O'Connor |
| Art Director | Trong Ronakiat |
| Copywriter | Shane Geffen |
| Executive Producer | Sora Nobari |
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