Title | The No-Goodie Hoodie |
Agency | Team One |
Campaign | The Great EXchange |
Advertiser | Chateau Ste. Michelle |
Brand | Chateau Ste. Michelle |
Posted | February 2023 |
Business Sector | Alcoholic |
Story | Created in partnership with agency Team One, Publicis Groupe’s fully integrated media, digital, and communications agency for premium brands, Chateau Ste. Michelle is here to help kick the ex-baggage to the curb with Great EXchange. Aimed at celebrating new beginnings, CSM will give people a reason to let go of ex's items with the incentive to celebrate new beginnings and share their experience online. Launching this week, Chateau Ste. Michelle premiered a microsite (thegreatEXchange.wine) allowing people to upload a photo of an ex’s memento along with quick anecdote about its significance. They also can peruse an online gallery populated with other submissions. In EXchange, they’ll be entered into a sweepstakes for a chance to win a CSM Winery Gift Box full of items that will help them to have closure–once and for all. To kick off the promotional period, the first 200 entrants will receive a $100 gift card to use towards Chateau Ste. Michelle’s online store. The promotional period ends on February 13 at 11:59 pm PT, and 50 winners will receive a Winery Gift, which will include a $100 CSM gift card, $150 in LiveNation concert cash, an Apple HomePod Mini, Corkcicle wine tumbler, among other gifts. The campaign was inspired by research showing that more than 3/4th of adults has leftover trinkets from past relationships, in a survey conducted by CSM and Team One of more than 1,000US adults aged 25-55. CSM aims to tap into this audience and bring a fresh, provocative take on Valentine’s Culture–stepping away from the predictable approach to breakthrough with consumers. |
Media Type | Social Media |
Length | |
Soundtrack | "Make Mine A Miracle", "Talk All Night Instrumental" |
Executive Creative Director | Jason Stinsmuehlen |
Mixer | Bob Gremore |
Senior Producer | Amy Gershwin |
Editor | Jerad Sloan |
Account Director | Sean McGrath |
Operations Manager | Brian Frank |
Motion Designer | David Silvers |
Mixer | Bruce Bueckert |
Multimedia Director | Bryan Cook |
Associate Director of Business Affairs | Janet Anderson |
Motion Designer | David Audelo |
Colorist | Adolfo Martinelli |
PR Account Director | Daphne Dobbs |
Senior Producer | Sascha Peuckert |
VO | Rachel Li |
Editor | Vicente Lopez |
Executive Producer | Veronica Santana |
Assistant | Sean Melia |
Assistant | Mike Murzyn |
Executive Producer | Whitney Morris |
Content Producer | Matt Hartz |
Executive Producer/Director/DP | Matt Hartz |
Media Director | Rinku Mahbubani |
Senior Producer | Cody Pittard |
Management Supervisor | Kayla Riley |
Associate Director of Program Management | Erik Howerbush |
Social Influencer Engagement Specialist | Deepa Banapur |
Senior Producer | Maaren Hall |
Copywriter | Abigail Hogue |
Associate Director of Traffic | Faren Rose |
Account Supervisor | Mary Toy |
Art Director | Serda Ursan |
Legal Counsel | Jessica Vosgerchian |
PR Management Supervisor | Ana Werner |
PR Senior Account Executive | Jesse Zand |
Executive Producer/Founder | Mikey Garratt |
Finishing Producer | Holland Farkas |
Assistant Editor | Jocelyn Wu |
Video Host | Lionel Sam |
Recording Studio | Margarita Mix |
Production Company | Cashford Media |
Music Library | Extreme Music |
Editing Company | PXP |