| Title | Who would you save? |
| Agency | AMV BBDO |
| Campaign | Who would you save? |
| Advertiser | Cancer Research UK |
| Brand | Cancer Research Uk |
| Posted | March 2016 |
| Business Sector | Anti-Drug/Alcohol/Tobacco Message |
| Media Type | Case Study |
| Length | |
| Audio Post-production | Wave Studios |
| Creative Director | Nadja Lossgott |
| Creative Director | Nicholas Hulley |
| Copywriter | Oliver Frost |
| Art Director | Josephine Shedden |
| Agency Planner | Annalisa Gentili |
| Agency Planner | Craig Mawdsley |
| Agency Account | Pippa Hardingham |
| Agency Producer | Charlie Thacker |
| Agency Producer | Yvonne Clayton |
| Post-production | The Mill London |
| Audio Post-production | Ed Downham |
| Production Company Producer | Jessica Turner |
| Director | James Lawes |
| Production Company | Bare Films |
| Editor | Chris McKay |
| Media Agency | MediaCom |
| Media Planner | HiuMan Lam |
| Media Planner | Daria Rudzka |