Peter Lund
Chief Creative Officer at AKQA
Paris, France
TitleIt's Ok
Agency
Campaign It's Ok
Advertiser Luxottica Group
Brand Oakley
Date of First Broadcast/Publication 2018 / 4
Business Sector Accessories, Bags, Leathers
Story In 2018 Oakley launched a global campaign featuring its top athletes and unknown sports addicts in their daily practice. It gets to the heart of committed athletes everywhere who are obsessed with their passion. The movie is built around an original and powerful soundtrack embodied by the amazing voice of Krystle Warren. As the film builds and evolves, so does the dramatic fusion of soul and classic big band music.
Media Type Web Film
Length
Creative Director
Creative Director
Agency Producer
Production Company
Director
Director of Photography (DOP)
Executive Producer
Executive Producer
Line Producer
Post Production
Editor
Colorist
Compositor
Compositor
Singer
Music & Sound Design

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