Title | Night-Active |
Title (original language) | Macht Ihre verstopfte Nase die Nacht zum Tag |
Agency | Saatchi & Saatchi Frankfurt |
Campaign | Night-active |
Advertiser | GlaxoSmithKline |
Brand | Otriven |
Date of First Broadcast/Publication | 2016 / 2 |
Business Sector | OTC Medicines (Pain Relievers, Cold & Flu, ...) |
Philosophy | In the video the Saatchi & Saatchi creatives skilfully reverse the usual train of thought that consumers are used to from pharmaceutical advertising, and show what happens when the product for once is not being used: because of a congested nose the protagonist can’t sleep, so he gets up and starts a rapid and funny chain reaction, leaving a trail of destruction behind. |
Media Type | Web Film |
Length | |
Creative Director | Gisela Schmitz |
Creative Director | Sandra Vorn Berg |
Client Services Director | Guido Uhle |
Account Director | Frank Mayer |
Planning Supervisor | Nils Giese |
Head of Creative Services | Michael M. Maschke |
Director | Andrej Gontcharov |
Production House | Doity Produktion |
Music & Sound Design | MOKOH Music GmbH |
Media | MediaCom Germany |