FUD - "Mi Esencia, My Heritage"

Dentsu Creative Mexico City, Mexico

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Brand: FUD
Country: Mexico

Advertiser: Sigma Alimentos

Title	Mi Esencia, My Heritage
Agency	Dentsu Creative
Campaign	Mi Esencia, My Heritage
Advertiser	Sigma Alimentos
Brand	FUD
Date of First Broadcast/Publication	2024 / 3
Business Sector	Fresh Meat, Sausages
Media Type	Digital
Length	127 seconds
Production Company	Landia
Chief Executive Officer (CEO)	Said Gil
Chief Operating Officer (COO)	Paola Escalante
Vice President (VP)	Ilse Romero
Business Director	Sandra Sanchez
Account Management	Alexandra Ramírez
Account Management	Humberto Mosqueda
Chief Strategy Officer	Carlos Buenfil
Head of Social Media	Analy Zárraga
Strategist	Adriana Pelcastre
Community Manager	Alejandro Hernandez
Executive Creative Director	Aldo Ramirez
Executive Creative Director	Ricardo Avilés
Creative Director	Dante García
Associate Creative Director	Iliana Rodriguez
Associate Creative Director	Jorge Garcia
Copywriter	Diana Calderon
Copywriter	Alejandra Vargas
Art Director	Mauricio Valdez
Art Director	Jacqueline Manriquez
Art Director	Montserrat Turriza
Head of Production	Gabriela Olmedo
Agency Producer	Jorge Cassani
Director	Alexis Gómez
Director of Photography (DOP)	Leo Calzoni
Executive Producer	Thomas Amoedo
Executive Producer	Claudio Amoedo
Executive Producer	David Kohan
Executive Producer	Luciana Abramzon
Executive Producer	Adriana Dolmen
Production Coordinator	Maria Alejandra Báez
Line Producer	Manes Carrasco
Production Art Director	Felipe Pavani
Production Art Director	Jhonatan Mejia
Production Designer	Rebeca Piñeros
Wardrobe / Stylist	Tulia Díaz
Make-Up Artist	Alexandra Sarmiento
Editor	Armen Harootun
Colorist	Matt Osborne
Post-production Supervisor	Luis Fernando Torres Zerecero
VFX/Post Production	Los De Post
Music / Sound Design	Barbas de sal