Title | Epic Night Out |
Agency | Ogilvy Singapore |
Campaign | Foodmarks |
Advertiser | Coca-Cola Company |
Brand | Coca-Cola |
Date of First Broadcast/Publication | 2024 / 3 |
Business Sector | Soft Drinks, Tonics |
Philosophy | Coca-Cola today launched an interactive music video "Epic Night Out," as part of the ‘Foodmarks’ meals brand platform. Created by Ogilvy Singapore and directed by Julien & Quentin through HAMLET, the film features superstar rapper F.HERO alongside celebrity chef, Chef Pom. "Epic Night Out" a cinematic fusion of Thai cuisine and rap culture, a whirlwind of madness and extravagance, reminiscent of the Bling Bling of classic 90s US rap videos, with a Thai twist. The film sees F.HERO, Chef Pom and their crew embark on an eccentric, surreal journey through the bustling streets of Bangkok featuring a host of iconic elements like Tuktuks, mopeds, delicious Thai street food, and of course Coca-Cola. To add to the delicious journey, the music video is interactive, and invites fans to click to discover hidden easter eggs in order to win unique Coke merch, special discounts and VIP access to Coca-Cola Foodmark events. Epic Night Out also features the "Coke Flip Move", an original but simple signature dance move designed to engage the audience one step further. See notes to editors on Wokflip Move instructions. The music video will run on Coca-Cola’s digital and social channels in Thailand. |
Media Type | Branded Content |
Length | |
Market | Thailand |
Soundtrack | F.HERO x Chef Pom - Epic Night Out |
Executive Creative Director | Nikhil Panjwani |
Associate Creative Director | Hugo Suissas |
Associate Creative Director | Tiago Silva |
Business Director | Juhi Bimbhet |
Project Integrator | Priscila Lim |
Associate Director PR and Influence | Brenda Ho |
Account Director | Panita Thanajulintorn |
Agency Producer | Jacinta Loo |
Junior Art Director | Sadhna Saku |
Production Company | Hamlet |
Directors | Julien & Quentin |
Executive Producer | Ruben Goots |
Executive Producer | Jason Felstead |
Executive Producer | Mathias Kerner |
Producer | Antonin Romeuf |
Talent | F.HERO |
Talent | Chef Pom |
Talent | Badmixy |
Production Service Company | TAPROD |
Service Producer | Louis Ditapichai |
Service Producer | Sirichon Pongsaengson |
Post-production Producer | Léa Török |
Director of Photography (DOP) | Antoine Cormier |
DP Agent | API Corp |
1st AD | Pattra Kanjanamek |
Production Designer | Boontawee Taweepasas |
Costume | Nirachara Wannalai |
1st AC | Nattapong Phamon |
Gaffer | Surachet Thongmee |
Key Grip | Manop Pitichokjinda |
Casting Director | Tipwarin Sotvithi |
Photographer | David Jumpa |
Post Production | Hamlet |
Editor | Marie-Réglisse Monsimier |
Editor Agent | Cutaway |
Color Grade Artist | Nicolas Gautier |