Manabu Mizuno
Executive Creative Director at Six Tokyo
Tokyo, Japan
TitleTHE
Agency
Campaign THE
Advertiser THE Co. Ltd
Brand THE
Date of First Broadcast/Publication 2015
Business Sector Packaging & Design
Philosophy We study the past,Think about the present, andCreate the future.The result of life and genetics has reached its optimal form through a repetition of birth, evolution, and selection--acquiring along the way a countless number of beloved, yet futile characteristics.The multitudes of products that have been produced throughout history have also evolved through a similar cycle of being loved, fading away, and changing forms.Today, a certain thought has begun to stir within us.It is a desire for products that can be considered the epitome of various genres.For example, in today’s world, if one says “the jeans”, Levi’s 501 jeans immediately come to mind. However, this concept of “the …” has not yet been established with most other types of products.“THE” products will be produced and will set a new world standard.We will raise the yardstick for things that, until now, have been considered the world “standard”.We will produce things that can really be called “THE”.Our aim will be this kind of product creation. 
Media Type Packaging, Branding & Design
Creative Director
Art Director

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