| Title | Tradition |
| Agency | AKA NYC |
| Campaign | Tradition |
| Advertiser | Fiddler Broadway LLC |
| Brand | Fiddler on the Roof |
| Date of First Broadcast/Publication | 2015 / 9 |
| Business Sector | Cinemas & Theatres |
| Tagline | Tradition |
| Story | Promoting the Broadway revival of Fiddler on the Roof, this elegant television spot from AKA NYC offers a new twist on “Tradition.” Moody cinematography captures the spirit of new choreography by Israeli-born, UK-based choreographer Hofesh Shechter. It provides a taste of the beautiful experience delivered by Broadway’s new Fiddler. |
| Media Type | Television |
| Length | |
| Director | Jamaal+Bashan |
| Managing Partner | Elizabeth Furze |
| Managing Partner | Scott Moore |
| Executive Creative Director | Bashan Aquart |
| Director of Content | Jamaal Parham |
| Account Manager | Melissa Marano |
| Client Services Director | Jackie Lavanway |
| Executive Producer | Adam Coffia |
| Copywriter | Lauren Guenther |
| Production Company | Very Rare Productions |
| Production Company Producer | Monique Perreault |
| Cinematography | Phillip Holland |
| 1st AD | Bobby Cruz |
| 2nd AC | Grey Lawrence |
| 1st AC | Mark Smith |
| Choreography | Hofesh Schecter |
| Wardrobe / Stylist | Catherine Zuber |
| Wardrobe / Stylist | Ameila Haywood |
| Make-Up Artist | Natalie Errthhum |
| Make-Up Artist | Tom Watson |
| Production Coordinator | Kaream Appleton |
| Editor | Stephen Mlinarcik |
| Colorist | Michael Rossiter |
| Sound | Plush |
| Mixer | MIchael Lesveque |