Tim Pashen
Creative Lead at Hjaltelin Stahl
Sydney, Denmark
TitleAutocorrected Pay Gap
Agency
Campaign Autocorrected Pay Gap
Advertiser People Like Us
Brand People Like Us
Date of First Broadcast/Publication 2023 / 4
Business Sector Charities, Foundations, Volunteers
Story Non-profit People Like Us, is highlighting autocorrect bias when it comes to names, often leading to misidentification and a sense of exclusion for individuals with diverse names. Its latest campaign taps into this insight to help correct the pay gap between ethnicities.
Media Type Digital
Length
Creative Director
Creative Director
Creative Team
Art Director
Design Director
Media Company
Creative Team
Chief Executive Officer (CEO)

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