Title | Autocorrected Pay Gap |
Agency | Worth Your While |
Campaign | Autocorrected Pay Gap |
Advertiser | People Like Us |
Brand | People Like Us |
Date of First Broadcast/Publication | 2023 / 4 |
Business Sector | Charities, Foundations, Volunteers |
Story | Non-profit People Like Us, is highlighting autocorrect bias when it comes to names, often leading to misidentification and a sense of exclusion for individuals with diverse names. Its latest campaign taps into this insight to help correct the pay gap between ethnicities. |
Media Type | Digital |
Length | |
Creative Director | Tim Pashen |
Creative Director | Lukas Lund |
Creative Team | Malou Ruotsalainen |
Art Director | Alexander Winge Leisner |
Design Director | Carl Angelo |
Media Company | JC Decaux |
Creative Team | Jakob Hjulström |
Chief Executive Officer (CEO) | Morten Ingemann |