Title | Elevate Trailer: A 360° Cycling Film—Performance Brought to You by Lexus |
Agency | Team One |
Campaign | Lexus Elevate |
Advertiser | Lexus |
Brand | Lexus |
Posted | August 2015 |
Business Sector | Cars |
Story | Lexus proves with “Elevate” that virtual reality isn’t just a gimmick but a credible filmmaking technology. “Elevate” is an immersive 360-degree film experience using the Samsung Gear VR + Samsung Galaxy S6 that tells the story of why pro cyclist Christian Vande Velde loves the sport. It’s not just a technical experiment using 360-degree video technology or a simple single camera setup but has a beautiful narrative that puts you in the mind and saddle of one of the world’s greatest cyclists from an unprecedented perspective. The campaign won several FWAs ad a Gold Graphis Award |
Media Type | Digital |
Length | |
Talent/Actors | Christian Vande Velde |
Concept | Team One |
Executive Creative Director | Alastair Green |
Executive Producer | Sam Walsh |
Executive Producer | Chris Graves |
Executive Producer | Alastair Green |
Creative Director | John Dohrmann |
Producer | Tiffany Otoya |
Producer | Kristen Little |
Copywriter | Mike Rozycki |
Art Director | Quoc Lu |
Designer | Lucia Matioli |
Account Supervisor | Jeanna Duff |
Account Executive | Amy Davis |
Digital Production | UNIT9 |
Director | Anrick Bregman |
Executive Producer | Michelle Craig |
Producer | Rory Mathieson |
Line Producer | Alexis Celic |
Director of Photography (DOP) | Carl Burke |
VR Technician | Joff Harris |
Music & Sound Design | Plan8, Stockholm |
Editor | Joe Randall-Cutler |